Secondary Audience Research

The data shown from this chart (found on pearl and dean) tells me that the predominent audience for my film will be male. This means that the film will be dominated with stereotypically, what the male audience will want to see. And we can see this by watching the trailer and film, there is a lot of violence, with jumpy scenes and lots of chasing and gore. There is also lots of sexual scenes in the film which show the women a lot more than the men. However there is a divide, since 55% of the audience was male and 45% female, it means they will have created the film so that it was attract both audiences and therefore since it might still attract mainly to the male audience, there is still aspects and there has still been thought put into attracting the female audience that enjoy watching horror films. In the film, the characters are also all people that the audience can relate too and the characters are quite stereotypical. We get emotinally attached to the characters and 'Jason' the killer, is seen as inhuman and we dont get attached to him.

Because this film is rated as an 18+ film, the film will not try and attract a younger audience, which means it doesnt have to worry about relating to all ages and can concentrate on its main audience which is for 17-24 (with 72% of the audience in this age group). With horror films also, i have found that when films of this genre try to attract a different audience as well as the horror fans, then the horror fans are put off the film. Much the same as when say a band sells out, the origional fans are put off them. We can also see from the chart that there is also a large 33% of the audience above the age of 27. However i feel that with horror films, people understand what they are going to see and so i dont think most horror films would have been adapted to attracting the older audience. However, i think friday the 13th may have gotten a big older age turn out because it was first released in 1980, and has been remade with the modern technology we have to be able to make a truley scary film.

As we can see in this film, the main audience is also for the age group 17-24. This shows that its a recurring theme in almost all horror films, with few anomolies. This film is also similar to the other sense in the way it shows the horror. There are lots of different types of horror films but it seems there are two main sub-genres, the spooky genre and the gory genre. The spooky genre (with films like paranormal acitivty etc.) normally have a slow paced editing and it is made so the smallest thing makes the viewer jump and there is the gory sort of genre with films such as hostel and saw, where it just uses unthinkable violence to scare the viewer. I think the spooky genre is more effect because and i want to follow the rule that 'one death is a tragedy and a million is a mere statistic'.

I think this is a pretty standard target audience for any horror film for example;

These are two random examples i chose, both showing similar results and telling me what conventional horror films are aimed at.

For my film, i will aim it, like the examples above, at the over 18 audience because i think by making it a 15 i will lose more interest than i gain because people are put off by seeing it as a 15, thinking it will be tame. I will also aim it equally towards male and female.